Thought #5:
Where is this going?
It’s a boring truth but audiences like structure.
That’s one of the reasons why the Internet is littered with listicles – stories such as:
- “Six ways to get that raise.”
- “Four ways to know that she’s in love with you.”
- “The six bosses you’ll have throughout your career.”
You know the sort of thing.
Such structures enable the reader to get a grip on both topic and length before she even clicks. Your audiences are no different – they feel secure in the knowledge that you’re going to share with them.
Five secrets of staff engagement.
We are all for free-flowing presentations but they generally take greater skill to deliver and come with higher risk. Simple structures help audiences and may also help you develop your presentation.
Rather than a list you might opt for explaining to the audience that you’ll be answering four key questions:
- Why don’t my staff want to come into work?
- How do I turn this around in 12 months?
- What will this do for my customers?
- What will this do for my bottom line?
- Once again, you get the idea.
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